Introduction
Zype is a purpose-built video infrastructure platform tailored for digital media companies, publishers, and niche streaming brands looking to expand their presence across web, mobile, and OTT channels. By eliminating the technical complexities of video delivery, app creation, and monetization, Zype empowers content owners to manage and scale premium video offerings independently.
In partnership with Top Remotely, Zype accelerated product development, streamlined OTT app deployment, and enhanced platform integrations—allowing publishers to launch direct-to-consumer video channels at speed and scale without internal dev burdens.
Widely used by mid-market content providers and digital-first publications, Zype transforms how video is distributed, monetized, and experienced across platforms.
Challenges
Prior to adopting Zype, media publishers commonly faced video operations roadblocks such as:
Disjointed infrastructure for managing content across iOS, Android, Roku, and web platforms.
High technical overhead for encoding, player management, DRM, and CDN configuration.
Lack of ownership over user data, ad inventory, and monetization when using platforms like YouTube or Facebook Watch.
Slow time-to-market when building OTT apps from scratch or relying on fragmented vendor stacks.
Top Remotely collaborated with Zype to address these challenges through modular, cloud-native engineering and no-code OTT app solutions.
Objectives
The project focused on enabling media brands to:
- Manage the full video lifecycle from a single, centralized CMS.
- Deploy branded OTT apps without writing code, supporting major platforms.
- Enable multi-model monetization, including subscriptions (SVOD), ads (AVOD), and transactions (TVOD).
- Gain actionable insights into audience behavior, content performance, and churn metrics.
Solutions
Top Remotely helped Zype scale and deliver a video-native platform with:
- Zype CMS
A unified backend to manage video metadata, thumbnails, playlists, categories, and publishing workflows.
2 . OTT App Creator
No-code builder for deploying apps to Roku, Apple TV, Fire TV, iOS, Android, and web, complete with customizable branding.
3. Flexible Monetization Engine
Out-of-the-box support for SVOD, AVOD, TVOD, hybrid models, with Stripe, PayPal, and InPlayer integrations for billing.
4. Global Distribution Network
Secure delivery via AWS MediaConvert and global CDNs; live streaming and VOD capabilities supported natively.
5. Analytics Suite
Dashboard with real-time reports on watch time, drop-offs, subscriber growth, and revenue KPIs.
Deployment Process
The deployment process was executed with minimal disruption to existing operations:
- Platform Onboarding & Migration
Legacy content migrated from platforms like Vimeo Pro and Wistia to Zype’s secure CMS.
2. Branded OTT App Rollout
White-labeled apps for iOS, Roku, and Fire TV launched within 6–8 weeks using Zype’s no-code toolkit.
3. Payment Gateway Integration
Subscription and pay-per-view flows set up using Stripe and PayPal, with dunning logic for failed payments.
4. Team Training
Hands-on training and help docs provided for editorial teams, content ops managers, and marketing departments.
Results
Within the first quarter of adoption, clients experienced tangible gains:
60% reduction in video publishing & app deployment time, accelerating content rollouts.
31% increase in direct subscription revenue, driven by improved UX and monetization flexibility.
23% growth in engagement metrics, including session duration and return rates.
Significant reduction in third-party platform reliance, improving control over branding, data, and ad revenue.
Technology Stack
- Video Infrastructure: Zype CMS, AWS MediaConvert, Wowza Streaming Engine
- Frontend: React Native, Swift (iOS), Kotlin (Android), BrightScript (Roku)
- Cloud Hosting: AWS (CloudFront, Lambda, RDS)
- Payments: Stripe, PayPal, InPlayer
- Analytics: Google Analytics, Mixpanel, Zype’s native analytics API
- Integrations: REST APIs for CRMs, marketing automation, and ad servers
Zype exemplifies how modular video infrastructure can unlock OTT opportunities for digital publishers of all sizes. With support from Top Remotely in platform customization, app deployment, and performance tuning, Zype makes it easy to launch Netflix-style video services in weeks—not months.
For media companies seeking to build brand-owned video channels, monetize across models, and own the customer journey, Zype delivers the backend muscle, speed, and flexibility to compete with top-tier streaming players. In a landscape where content is king, Zype offers the throne to publishers bold enough to build their own empire.
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