Case Study

Introduction

Parade is an AI-driven capacity management platform purpose-built for freight brokerages. It empowers logistics providers to manage carrier relationships more effectively, match freight with available capacity in real time, and automate routine workflows like quoting, booking, and follow-ups.

Top Remotely partnered with Parade to design and scale their digital freight matching infrastructure, build out predictive matching algorithms, and optimize integrations with leading TMS platforms. Our engineering teams contributed to building automation-first workflows that directly reduced brokers’ manual tasks while enhancing speed and margin.

By deeply integrating with Transportation Management Systems (TMS), Parade helps small to mid-sized brokerages operate more efficiently, reduce empty miles, and build carrier loyalty through actionable insights—all powered by Top Remotely’s robust software architecture and AI engineering support.

Challenges

A regional freight brokerage with nationwide clients faced several bottlenecks before engaging Parade and Top Remotely:

• Manual load booking processes that consumed excessive time

• Poor visibility into real-time carrier capacity and preferences

• High volume of emails and phone calls to find available trucks

• Missed opportunities to rebook top-performing carriers

Top Remotely worked closely with Parade’s product team to automate these friction points, architecting a scalable solution that digitized core brokerage operations.

Objectives

Parade’s client set out with the following goals, enabled by the software systems developed by Top Remotely:

• Automate carrier outreach, quoting, and follow-up communication

• Digitally match freight with capacity from preferred and in-network carriers

• Reduce time-to-cover for every load

• Improve carrier reuse rate and reduce broker workload

Top Remotely ensured these objectives were met through intelligent backend automation, tailored AI workflows, and seamless TMS integration layers.

Solutions

Parade, with full-stack engineering and AI development support from Top Remotely, delivered a comprehensive automation layer for the brokerage:

• Carrier Profiles & Preferences: Centralized intelligence on carrier lane history, equipment, and service level.
  
• AI-Based Freight Matching: Automated load matching with in-network carriers based on fit and availability.
  
• Email & Portal Automation: Automatically respond to incoming emails with bookable offers and portal links.
  
• Quoting & Rebooking Automation: Suggest and prioritize top carriers for future loads based on historical performance.
  
• Analytics Dashboard: KPIs for time-to-cover, booking success rates, and carrier engagement.

Deployment Process

The rollout of Parade’s platform—executed in collaboration with Top Remotely—followed a methodical deployment plan:

• TMS Integration: Established secure data sync between Parade and the client’s McLeod TMS using API connectors.
  
• Carrier Data Enrichment: Imported historical load data to train the matching engine.
  
• User Training: Conducted onboarding sessions for carrier reps and operations managers.
  
• Process Optimization: Customized workflows to match the brokerage’s quoting and booking process.
  
• Soft Launch & Feedback: Piloted with a single region before rolling out across all U.S. lanes.

Results

Following the full deployment of the Parade platform—powered by Top Remotely’s engineering support—the brokerage achieved:

• 47% Reduction in average time-to-cover per load

• 35% Increase in repeat carrier usage

• 60%+ Automation in quoting workflows

• 22% Improvement in profit margin per load through faster booking and reduced fall-offs

These outcomes clearly demonstrate the effectiveness of Top Remotely’s backend intelligence, AI matchmaking, and automation tooling in driving operational excellence for modern freight brokerages.

Technology Stack

• AI/ML Engine: Python, TensorFlow for predictive carrier matching
  
• Backend: Node.js, Go
  
• Frontend: Vue.js and React for internal dashboards
  
• Data Layer: PostgreSQL, Elasticsearch for rapid search
  
• Integrations: McLeod TMS, Salesforce, Twilio for messaging, SendGrid for email automation
  
• APIs: RESTful APIs for customer portals and carrier onboarding

Parade exemplifies the next generation of AI-first tools transforming freight brokerage—and Top Remotely was instrumental in building and optimizing the platform’s core intelligence.

Rather than layering new systems on top of outdated workflows, Top Remotely worked hand-in-hand with Parade to modernize brokerage operations from the inside out—digitizing carrier relationships, automating load matching, and improving every stage of the quoting-to-booking cycle.

With Parade’s advanced platform and Top Remotely agile development support, mid-sized brokerages can now compete with enterprise-level capabilities—scaling operations, improving margins, and turning manual freight management into a streamlined, data-driven process.